The "B" stands for Benefit! Links Research & Evaluation has been verified as a Certified B Corporation since 2026.  This means that we are verified by the non-profit network 'B Lab' and meet the highest standards of verified social and environmental performance, accountability and transparency, as well as having undergone a detailed assessment of our purpose and social impact.
 

To achieve certification, companies must undergo a rigorous evaluation of how their operations and business models impact five key areas: 

• Governance: mission, transparency & ethical decision-making.

• Community: diversity, economic impact & charitable giving.

• Environment: resource use, emissions, waste & supply chain sustainability.

• Customers: ethics, safety, consumer data privacy & marketing practices.​​

• Workers: compensation, benefits, training & workplace safety.